I admit- I’m biased. Ever since I moved into a large city, I’ve had access to a Trader Joe’s, and if all the grocery stores I’ve shopped at in my life (including Aldi,) Trader Joe’s has been the best consistent shopping experience.
This video goes into the history of Trader Joe’s and how it’s evolved into the success it is today.
Enjoy and be well, Everyone.
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Episode Description: Trader Joe’s in unlike any other major grocery store chain. This video attempts to identify the unconventional reasons behind their success.

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